Fan, Friend, & Follow Fashion

I was on facebook today looking at different ways fashion has utilized fan pages and came across a couple of interesting sites. Most of these designers or companies have links to their fan page or their twitter account on their website. So I became a fan and checked out a few pages. 

The most interesting fan page I saw was of Bluefly.com. Bluefly is an online shopping site featuring clothing and accessories from over 350 top European and American designers. They have created a Facebook page, a twitter account, and even have a Youtube account all linked to the Facebook fan page.  I also found it interesting that they have about 8 links on the page allowing you to fan them, friend them, or follow them. Check it out to see what I'm talking about!!! 

http://www.facebook.com/Bluefly?v=wall#/Bluefly?v=wall

Companies and designer could really benefit from giving consumers the opportunity to fan, friend, and follow their brands. For those that are into fashion and find a couple brands they tend to buy more than others, following their favorite brands maintains brand loyalty. Both parties benefit.

Another thing worth noting on Bluefly's facebook page is not only can you shop and see new items but they also ask if you're interested in working with them to send in a resume. There are also photos of fashion shows Bluefly has been a part of worth looking at as well. They posted photos on facebook that otherwise

cannot be found on the website. That's a perk of becoming a "fan"!!!