Social Media and the Music Industry

My name is Pat Gable and I am going to be talking about "Social Media and the Music Industry."  Bands and record companies are using social media sources such as MySpace, Twitter, and Facebook, for promotional uses and just overall awareness.

The industry has started to use Twitter and Facebook now more than they ever have in the past. However, MySpace has become the industry standard for web awareness and merchandise. Some, underground and even bands signed to major labels, have decided to use MySpace as a platform rather than creating their own personal websites. With MySpace, bands can post their songs, pictures, merchandise, schedules, bio's, etc.  Facebook has become more savvy for bands, now allowing song uploads, pictures and many features that MySpace has offered for years. Twitter, while not as integrated and complex as MySpace and Facebook, allows bands to be a little more personal with their fans. Many groups have each member create Twitter profiles so that fans can keep track of what's going on in each of their lives. Twitter is also a very easy way to update and announce specific dates, events, and or promotional offers in a timely manner.

Here are a couple examples of my band, Red Card Royale, using social media.
http://www.redcardroyale.com
http://twitter.com/redcardroyale